Introduction
Welcome to OpenWide AI ("we," "our," or "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website openwideai.com.au, use our services, or interact with us in any other way.
We are committed to complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) contained in that Act. If you are located in New Zealand, we also endeavour to comply with the Privacy Act 2020 (NZ) where applicable.
By using our website or services, you agree to the terms of this Privacy Policy.
Information We Collect
We may collect the following types of personal information:
Name, business name (dental practice), email address, phone number, billing and payment details, ABN, and other information provided when engaging our services or completing onboarding forms.
As part of delivering our services, we may process personal information belonging to prospective patients of our dental practice clients — including names, phone numbers, email addresses, and responses provided during AI-assisted qualification calls or chat interactions. This information is collected on behalf of our clients, who remain the primary data controllers for their patients' information.
Information about how you access and use our website, such as IP address, browser type, device information, and pages visited.
We use cookies, Meta Pixel, and similar tracking technologies to improve your experience, measure advertising performance, and analyse website traffic. This may include data shared with Meta (Facebook/Instagram) as part of our advertising services.
Sensitive Information
We recognise that dental and health-related information may be considered sensitive information under the Privacy Act 1988 (Cth). Where our AI systems or lead qualification processes involve any health-related enquiries (e.g., a prospective patient indicating interest in a specific dental procedure), we take additional care to handle such information securely and in accordance with applicable privacy obligations.
We will not collect sensitive information without consent, unless required or permitted by law.
How We Use Your Information
We use the information we collect to:
- Provide, operate, and improve our marketing and AI automation services
- Set up and manage Meta advertising campaigns on behalf of client dental practices
- Deploy and operate AI caller and lead qualification systems under client accounts
- Process payments and complete transactions
- Communicate with you regarding your account, service updates, results, and support
- Analyse performance data to optimise advertising and lead generation outcomes
- Comply with legal and regulatory obligations
How We Share Your Information
We do not sell your personal information. We may share it in the following circumstances:
We work with third-party vendors to operate our business, including payment processors, CRM platforms, AI telephony providers, and email/communication tools. These parties are required to handle your information securely and only for the purposes we specify.
Our services involve running paid advertising campaigns via Meta platforms. Relevant data (such as ad performance and lead information) is shared with or processed through Meta in accordance with Meta's own privacy policy and data terms.
Lead and patient enquiry data generated through our campaigns is shared with the relevant dental practice client on whose behalf the campaign was run. That practice is responsible for managing patient data in accordance with their own privacy obligations, including under the Privacy Act 1988 (Cth) and relevant health records legislation.
We may disclose information where required by law, a court order, or government authority, or where necessary to protect our rights, property, or safety, or that of others.
In the event of a merger, acquisition, or sale of business assets, personal information may be transferred as part of that transaction. We will notify affected individuals where required by law.
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure. These measures include secure data storage, restricted access controls, and encrypted communications where applicable.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you transmit information to us at your own risk.
Your Rights and Choices
Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate, incomplete, or out-of-date information
- Make a complaint if you believe we have breached your privacy rights
- Opt out of direct marketing communications at any time
For New Zealand residents, similar rights apply under the Privacy Act 2020 (NZ).
To exercise any of these rights, please contact us at hello@openwideai.com.au. We will respond within a reasonable timeframe and in accordance with our legal obligations.
Direct Marketing
We may use your contact details to send you information about our services, results, and relevant updates. You may opt out of marketing communications at any time by clicking the unsubscribe link in any email, or by contacting us directly at hello@openwideai.com.au.
We will not use or disclose your personal information for direct marketing purposes without your consent, or if you have opted out.
Retention of Data
We retain personal information only for as long as is necessary to fulfil the purposes outlined in this policy, to maintain business records, or as required by applicable law. Lead and campaign data associated with a client engagement will generally be retained for the duration of the service relationship and for a reasonable period thereafter, unless we are asked to delete it sooner (subject to any legal retention obligations).
Cookies and Tracking
Our website uses cookies and similar technologies, including the Meta Pixel, to track visitor behaviour and measure the effectiveness of advertising campaigns. You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of our website.
Links to Other Websites
Our website may contain links to third-party websites, including Meta, CRM platforms, or industry resources. We are not responsible for the privacy practices or content of those sites and encourage you to review their respective privacy policies.
Complaints
If you believe we have handled your personal information in a manner inconsistent with the Australian Privacy Principles, you may lodge a complaint with us by contacting us at hello@openwideai.com.au. We will investigate and respond within 30 days.
If you are not satisfied with our response, you may escalate your complaint to:
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations, or business practices. Updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:
OpenWide AI
Email: hello@openwideai.com.au
Website: openwideai.com.au